New campaign
Pick an approved template, add your audience, then review the cost before anything is sent.
- 1Template & details
- 2Audience
- 3Review & launch
Template & details
Name the campaign, choose the sending number, and pick an approved template.
An internal label for your campaign list. Recipients never see it.
Relay sends this campaign through the selected channel (same as channel_account_id in the API).
Only templates with status APPROVED on Meta are listed. Pending templates can't be sent and would fail with “template name does not exist”.
Required if your template has an IMAGE / VIDEO / DOCUMENT header. Leave blank for text-only templates. The URL must be public HTTPS, because Meta fetches it on every send.
Override per-row by adding a column named header_image_url, header_video_url, or header_document_url to your CSV.
How fast Relay hands messages to Meta. Lower it for a gentler rollout.