Run sales, support, and customer follow ups from one WhatsApp business workspace.
BM Relay helps teams manage customer conversations, capture leads, respond faster, and keep every WhatsApp interaction organized without losing control of the business process.
Or start free. No credit card required. Bring your own Meta Business account.
No conversations yet
Once customers message your connected WhatsApp number, conversations appear here, ready to assign and answer.
The actual workspace structure, shown without sample data. Your real conversations, contacts, and campaigns appear once your number is connected.
Watch a conversation get handled
A customer writes in, your assistant picks the conversation up immediately, and the reply goes out in your voice. Your team can step in at any point.
- A customer messages your numberThe conversation lands in your shared inbox the moment it arrives.
- Your assistant picks it upIt takes the conversation immediately, using the instructions and knowledge you approved.
- The reply goes out in your voiceGrounded in your own content, in the language the customer wrote in.
- Your team stays in controlAnyone can pause the assistant and take over the thread at any time.
Example conversation, shown for illustration.
Everything a team needs to run WhatsApp properly
Assign, track, and resolve customer conversations from one workspace. Each capability below is live in the product today.
One shared inbox
Every customer message lands in a single workspace. Search, filter by status, reply, close, and reassign so nothing sits unanswered.
Assisted replies, human control
Configurable assistants answer routine questions grounded in your own documents. Your team can pause them on any conversation and take over instantly.
Your knowledge, your answers
Upload PDFs, add pages, or paste FAQs. Replies draw on your approved content, not generic guesses.
Campaigns with a cost preview
Send approved templates to a CSV audience. Review the audience, variables, and estimated cost before anything goes out. Pause or cancel any time.
Leads and contacts in one place
Every conversation builds your contact list. Track lead status from new to converted, tag contacts, and see full interaction history.
Reports from real activity
Message volume, open conversations, language mix, and actual spend. Numbers come from your workspace activity, nothing is estimated.
From signup to a working inbox in four steps
The onboarding flow walks you through each step and shows your live connection status as you go.
Create your workspace
Sign up with email or Google. Your team gets an isolated workspace with its own data, members, and settings.
Connect your WhatsApp number
Link your number through Meta's official Embedded Signup on the WhatsApp Cloud API. No unofficial gateways, no shared numbers.
Set up your team and templates
Invite teammates with the right roles, create message templates for Meta approval, and add the documents your replies should draw on.
Work the inbox
Customer messages arrive in the shared inbox. Reply, assign, close, and let assisted replies handle the routine while your team handles the rest.
Built for businesses that already live on WhatsApp
If your customers message you on WhatsApp, BM Relay gives your team a process around it.
Loan advisory
Keep applicant conversations assigned, chase documents with template messages, and track every inquiry by lead status.
Clinics
Answer appointment questions on the number patients already message, with the full conversation history in front of your staff.
Education
Handle admission inquiries in the language the student writes in, and keep counselor follow ups visible to the whole team.
Real estate
Respond to listing inquiries quickly, tag buyers by interest, and move serious leads through clear statuses.
Service businesses
Take bookings, send confirmations with approved templates, and keep every job conversation in one searchable place.
Local retail
Answer product and availability questions fast, and reach opted-in customers with template campaigns you cost out first.
B2B sales teams
Qualify inbound leads on WhatsApp, assign owners, and keep follow up status visible so deals do not stall in someone's phone.
Automation that never takes the business out of your hands
Assistance is useful only when you stay in charge of it. BM Relay keeps visibility, approval, and accountability with your team.
Team accountability
Role-based access for every member. Invite, change roles, or remove people from one settings page, with pending invites you can resend or revoke.
Human approval, always available
Assisted replies can be paused per conversation. The moment a person takes over, the assistant stands down until you hand back.
Isolated and encrypted
Each workspace is isolated from every other tenant. WhatsApp credentials are stored encrypted, never in plain text.
Scoped API access
Publishable API keys can chat with your assistants and nothing else. They cannot read conversations, contacts, or settings.
Audit trail
Administrative actions are logged. You can see who did what, and when, across your workspace.
Visible costs
Usage is metered and shown in your billing page, and campaigns show an estimated cost before you send. No surprise invoices.
Speak to customers in their language
BM Relay detects the customer's language and replies in kind, with full Unicode and Hinglish support. Built for a multilingual India and the rest of the world.
Simple, transparent pricing
Start free, upgrade when you need more. Prices in INR, exclusive of 18% GST. Usage is metered, so you always know your cost per conversation.
Starter
- 1 WhatsApp number
- Up to 3 assistants
- 5,000 messages / month
- 1 knowledge base document
Growth
- 1 WhatsApp number
- Up to 10 assistants
- 20,000 messages / month
- Unlimited knowledge base
- Choose your reply model
Upgrades and invoices are handled inside the product. You can see your usage against plan limits at any time on the billing page.
Bring every WhatsApp conversation under business control.
Create a workspace in minutes, or talk to us and we'll walk you through connecting your Meta Business account.
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